Rayyanz Tahta Khatulistiwa: From Farmers' Concerns to Global Markets
Based in Singosari, Malang, East Java, PT. Rayyanz Tahta Khatulistiwa carries an inspiring story rooted in the simple concerns of local farmers. Starting from the struggles of small-scale farmers to sell their harvests at fair prices, this company emerged as a bridge connecting farmers, MSMEs, and global markets.
The Beginning: Listening to Farmers’ Voices
Rayyanz’s story began with direct visits to coffee-producing regions and other agricultural areas. Farmers, especially those involved in local MSMEs, often voiced their concerns about the low selling prices of their produce. They frequently faced challenges such as limited access to broader markets, insufficient processing technology, and a lack of information about the quality standards demanded by international buyers.
Hearing these stories, Rayyanz realized the significant opportunity to help farmers while building a sustainable business. With a personal approach and empathy for their needs, the company began forming partnerships with farming communities. The goal was to ensure their products were not only valued higher but also met international standards.
Philosophy: Harmony Between Nature and Life
The philosophy of Rayyanz Tahta Khatulistiwa is rooted in the belief that every coffee bean reflects the harmony between nature, tradition, and human life. By upholding local wisdom and modern innovation, Rayyanz believes sustainability is not just about business but also about preserving the balance of nature and empowering people. Every step taken by the company considers its impact on the environment and local communities, envisioning a brighter future for generations to come.
Reaching Small Coffee Shops
Rayyanz’s initial step in expanding its reach was collaborating with small coffee shops in various cities. These shops became strategic partners in introducing premium products produced by local farmers. By offering coffee such as Arabica Gayo, Mandheling, and other varieties, Rayyanz added value to these establishments.
In addition, Rayyanz provided education to its partner shops on proper coffee brewing techniques and recognizing the authentic flavors of Indonesian coffee. This not only strengthened business relationships but also fostered pride in local products within the domestic market.
Venturing into Global Markets
After successfully collaborating in the local market, Rayyanz began to set its sights on the global market. Carrying the mission “Pure Taste, True Legacy,” the company highlights the stories of Indonesian farmers who work with utmost dedication. The premium coffee products offered are not just about taste but also about cultural heritage and local traditions.
One of the inspiring stories is about Pak Suwito, a coffee farmer from Gayo who has been cultivating his land for over three decades. With great pride, he shared how each coffee harvest involves his entire family, from picking perfectly ripe coffee cherries to drying them traditionally. His harvest is now enjoyed in various local coffee shops and is being prepared to reach international markets.
Another story comes from Bu Ratna, a housewife from Banyuwangi who rediscovered her hope after collaborating with Rayyanz. Thanks to the training provided, she now possesses the skills to sort coffee beans to meet international standards, giving her products a higher competitive edge in the global market.
Collaborating with Government and Professionals
To ensure the coffee produced meets global standards, Rayyanz Tahta Khatulistiwa collaborates with government entities, certification bodies, and professionals in the coffee industry. Through training programs and technical guidance, farmers gain knowledge about sustainable agricultural practices, the use of modern technology in coffee processing, and ways to improve the quality of their harvests.
This collaboration includes support from relevant ministries for access to international markets, organic and fair trade certifications, and partnerships with coffee experts to create unique flavor profiles. These steps not only enhance the competitiveness of products in global markets but also build international consumers' trust in Indonesian coffee.
Sustainability and Future Hopes
Rayyanz Tahta Khatulistiwa focuses not only on profit but also on sustainability. By establishing long-term partnerships with farmers and MSMEs, the company is committed to continuously improving their quality of life.
Through this approach, Rayyanz brings new hope to farmers in remote areas of Indonesia. By leveraging the beauty of nature, traditional expertise, and modern innovation, the company has proven that simple concerns can be the first step toward global success.
For Rayyanz, every coffee bean exported carries the message of farmers from the homeland: wisdom, hope, and hard work rewarded. This is what makes Rayyanz not just an exporter but also a guardian of the nation’s heritage.
Rayyanz Coffee
Coffee Is Soul, We Present It with Love.
Rayyanz Coffee bridges the untouched beauty of Indonesia’s remote highlands with the pulse of a modern, global vision. Each bean tells a story—of farmers whose hands carry the wisdom of generations and a team driven to transform tradition into world-class excellence. From the rich soils of the archipelago to the farthest corners of the globe, we craft more than coffee; we deliver a symphony of heritage, innovation, and unparalleled flavor. Rayyanz Coffee is where local roots grow global dreams, creating a taste that truly transcends borders.
